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Getting To Know bodalgo – An Interview With Steven Lowell (Part 1)

As a voice actor, maybe you’ve heard of Maybe you haven’t. If you’re from Europe, odds are you know it. Those of us in North America are only now being introduced to the site. The name Steven Lowell will be a familiar one to many North American voice actors. It was through Steven that I first heard of bodalgo.

I added a profile about a month ago, and left it at that. But last week, I booked a job via the site directly, and now have a new client in Germany! That booking motivated me to find out a little bit more about the site and what Steven, who now works with it, is up to.

This will be a two part post. Look for the second half on Friday, July 12th.

For voice actors who have never heard of before, give us the elevator pitch for the site.

steven-lowellDo you know how many US/Canadian voice casting sites cater to people in other continents, even though 84% of the world’s media is produced in North America, with more than 50% of them being bilingual? Zero.

Right now, many claim to do it, but the problem talent have is that the global voice work is scarce, and the problem voice seekers have is that the two most well-known websites use confusing technology that ends up discouraging auditioning. In addition, these websites do not understand the needs of the voice industry in other countries. As a result, these websites end up looking “English-only” in a global marketplace.

What is looking to do is bring quality jobs and quality talent to and from North America in a global friendly voice-over marketplace. Bodalgo’s presence is small in the US and Canada. We are looking to change that, and bring another player into the game,one that has been around and successful in Europe since January 2008.

What makes different from any other voice casting site out there?

Pardon me if I take a while to answer this one….What always makes a company different, and bodalgo is no exception, are the people behind business and their ethical foundation.

bodalgo (not capitalized btw) was founded by Armin Hierstetter, a former journalist, programmer, and voice talent. Myself, I have been a voice talent since 1992, while working a wide range of jobs from voiceovers to DJ to marketing to insurance, customer service, quality assurance, community manager, blogger/writer, and most recently, agent.

These are jobs dedicated to being honest with people who use, and making sure things work. We are also not short of business knowledge. That is the reputation we look to maintain now, and in the future.

Bodalgo The Voice Over Market PlaceIn addition, bodalgo believes in high quality standards for jobs and voice talent. Do people pay to audition? Yes. Do they pay lots of money? NO. Do we accept every talent because numbers show that is a better way to profit? No. Do we decline jobs posted based on quality? Yes. We also have people in the search feature that never paid to use the site.

We hold EVERYONE to high standards because we want to position ourselves as, pardon the metaphor…A gourmet restaurant…Not a fast food joint. Does that sound “arrogant”? Maybe so, but I know the numbers of what really happens in this online industry.

So, it boils down to a choice….Do we appeal to the 15% of paying customers working as full-time working actors, or the 85% who pay to audition on a whim, or never have any intention of making a career of it. I would rather be arrogant in trying to do the right thing, than greedy while boldly misleading people. I have helped lots of people over the years become voice actors, and I am proud of it. I think the 15% is what everyone works hard for, and bodalgo wants to position itself for them. There are not many people globally who can work full-time in voice overs, despite what some websites claim.

Oh….We are also different because of our global appeal. The majority of voice talent and voice seekers come from outside North America. was founded in Germany. While at my last gig, I always admired German voice talent because they were very protective of rates, without technology forcing them into it.

If I understand correctly, the site is only now expanding more into North America. How many job postings a week, on average, can a talent expect to see?

Right now, for North American voice talent, very little. They may see between 5 and 10, with most of them coming from outside North America. This is MY biggest challenge, and something I think voice talent can really pounce on as an opportunity.

bodalgo is very easy to use. I invite voice talent to post jobs to get other voice talent work. It’s a great way to work; being a talent and a casting source, and bodalgo has a great auditioning system and sharing option.Seriously, this is the day and age where “customer is king”!

Despite what you see elsewhere, voice seekers like voice talent, and admire them. To use bodalgo as a way to help each other hire each other would be amazing, and it happens already elsewhere.

The ultimate goal is to help get somewhere between 100-200 quality jobs a week, globally. It will take time. I know it from experience. It is NOT easy.

Tell us about the membership options for a voice talent. How much does it cost, what does it include?

Standard free account: Your own profile, if approved, appears in search. BUT you cannot audition for jobs posted that match your profile.
Premium account: Costs $19.50 EUROS ($25 USD) a month, and auto-renews.

You can find more of that stuff here:

The Rest Of The Story

Steven has a lot more to say, including an update on how he’s doing and what his specific role is with Check back Friday for the second half of my interview.

QUESTION: Do you have a bodalgo profile? Have you booked work via the site?