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How To Use Your Marketing Tools

A frustrated voice talent comes seeking advice.

“I’ve got a great demo. I’ve got a website. I post on Twitter. Why am I not booking more voice over work? What am I doing wrong?”

“Tell me about your marketing efforts,” I reply.

“Well, I have a great demo. I’ve got a website. I post on Twitter.”

“Ok, I understand that, but what about your marketing efforts? Tell me about your marketing efforts. What are you doing with that great demo and website and Twitter account?”

“I don’t have time for more marketing,” is their frustrated response. The conversation ends.

Don’t Have Time For Marketing

There’s only one logical reason why a voice talent should have no time for marketing. That’s because they’re so busy in the studio all day everyday with paid voice over gigs that there’s no time left for anything else.

Even then, they should be finding a way to market!

2015-baseball-cardsHot streaks happen. Dry spells are practically inevitable. If you’re not continuing to market yourself during the hot streaks, the dry spells could very well last a lot longer!

To be clear, simply having a demo, a website and a Twitter account are no more marketing than having a collection of baseball cards is the equivalent of owning a Major League franchise.

Never Stop Marketing

When I started getting busy with regular voice over work walking through the door I was having a hard time keeping up with my daily marketing goals. I knew if I didn’t find a way to keep making new contacts eventually the work would dry up.

I don’t want work to dry up.

That’s when I hired a Virtual Assistant. I set my VA up with everything necessary to help me keep up with my marketing. They spend an hour a day, five days a week finding and reaching out to prospective clients. That way, even when I’m busy, there’s always new prospects flowing into my pipeline.

If you’re going to build a successful voice over business it will be built on the back of your marketing efforts. Click to Tweet

How You Use Your Tools

Your demo does you no good if people aren’t hearing it.

Your website does you no good if people aren’t visiting it.

Your Twitter does you no good if you’re not working it.

Effective marketing isn’t simply having these tools. It’s how you’re using them and making them work for you.

So… how’s your marketing?

Thanks for sharing this post from Marc Scott's Voice Over Blog.